The Vienna Graben: Luxurious stroll

Boulevard with traditional shops of the emperor

The “Goldene U” of Vienna is the so-called Graben: Starting from Stephansplatz and together with the noble Kärntner Straße and the same Kohlmarkt it is the luxury shopping street in the first district. Numerous traditional restaurants and coffee houses – some with great restaurants – invite you to enjoy a break. Flanked is the luxury mile expensive brands and shops of historic buildings. Among other things, the Meinl house or the plague column can be visited here.

walking around singerstrasse and graben area as evening lights set in, very charming, clean city streets. 21Forever
singerstrasse and graben © pxhidalgo /

The history of the Vienna Graben

The name of the Vienna Graben derives from its origin in the Roman camp Vindobona. There was the ditch – a ditch. And that until the Middle Ages. Only at the end of the 12th century was it filled up and turned into a street. Over the centuries, the street was used for festivities and markets; today, 17th and 18th century buildings grace the boulevard. At the beginning of the 1970s, the ditch was rededicated to the – at that time Austria’s first – pedestrian zone.

The Graben – traditional shops

Even today, the oldest traditional businesses in the city are still here. For example, the traditional company “Zur Schwäbischen Jungfrau”, with a wedding list, in the shop window, which is regarded as an eye-catcher for the female visitors. Since 1720 there is the traditional company, also Empress Elisabeth was dressed by the “Swabian Virgin”.

In 1702, the oldest porcelain specialty shop in Vienna, called “Albin Denk”, was founded. A former k.u.k. Court supplier, in which customers still receive today a wide range of colorful and classic porcelain.

Even the oldest shoemaker of the city, “Rudolf Scheer” is located in this street. Founded in 1816, this shop was also a former k.u.k farm, a “farm shoemaker”. Even today, the shop is equipped with old wood and combines the associated wood odor with the long-standing tradition.

Other traditional stores are “court suppliers” of the emperor with an origin in this street

  • Nägele & Strubell an Austrian perfumery chain, which was founded in 1880 as a general store for the wear of perfumery and drugstore goods “The Geneva Cross”.
  • Jeweler Anton Heldwein, founded in 1902, got the title of k.u.k. in 1906. Court jeweler. The main customer was Archduke Franz Ferdinand of Austria-Este


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